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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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Multichannel Marketing, Akin Arikan
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Multichannel Marketing
- Subtitle
- Metrics and Methods for On and Offline Success
- Language
- English
- Authors
- Akin Arikan
- Publisher
- Sybex
- Released
- 2008
- Format
- Paperback
- Pages
- 312
- ISBN10
- 047023959X
- ISBN13
- 9780470239599
- Series
- Description
- No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.