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For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Strategic Marketing, Todd A. Mooradian
- Language
- Released
- 2013
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- (Paperback)
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- Title
- Strategic Marketing
- Subtitle
- Pearson New International Edition
- Language
- English
- Authors
- Todd A. Mooradian
- Publisher
- Pearson Education Limited
- Released
- 2013
- Format
- Paperback
- Pages
- 434
- ISBN10
- 1292020563
- ISBN13
- 9781292020563
- Series
- Description
- For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.