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- Title
- Managing Services Marketing
- Subtitle
- Text and Readings - Third Edition
- Language
- English
- Authors
- John E. G. Bateson
- Publisher
- Houghton Mifflin Harcourt (HMH)
- Released
- 1995
- Format
- Hardcover
- Pages
- 600
- ISBN10
- 0030986664
- ISBN13
- 9780030986666
- Series
- Tags


