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More about the book
Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike.
Book purchase
Type For Type, Various authors
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €71.99
Payment methods
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- Title
- Type For Type
- Subtitle
- Custom Typeface Solutions For Modern Visual Identities
- Language
- English
- Authors
- Various authors
- Publisher
- Viction Workshop Ltd
- Released
- 2019
- Format
- Hardcover
- Pages
- 288
- ISBN10
- 9887903426
- ISBN13
- 9789887903420
- Series
- Tags
- Art & Culture, Design
- Description
- Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike.