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A/B Testing
The Most Powerful Way to Turn Clicks into Customers
Authors
Parameters
- 208 pages
- 8 hours of reading
More about the book
How Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing.
Book purchase
A/B Testing, Pete Koomen, Dan Siroker
- Language
- Released
- 2013
- Binding
- (Hardcover)
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- Title
- A/B Testing
- Subtitle
- The Most Powerful Way to Turn Clicks into Customers
- Language
- English
- Authors
- Pete Koomen, Dan Siroker
- Publisher
- John Wiley & Sons Inc
- Released
- 2013
- Format
- Hardcover
- Pages
- 208
- ISBN10
- 1118792416
- ISBN13
- 9781118792414
- Series
- Categories
- Tags
- Business, USA, Technology, Marketing and PR, Research
- Description
- How Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing.