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Advertising

Its Role in Modern Marketing - Fifth Edition

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  • 710 pages
  • 25 hours of reading

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Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

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Advertising, Samuel Watson Dunn, Arnold M. Barban

Language
Released
1982
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(Paperback),
Book condition
Good
Price
€10.49

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Title
Advertising
Subtitle
Its Role in Modern Marketing - Fifth Edition
Language
English
Publisher
Dryden Press
Released
1982
Format
Paperback
Pages
710
ISBN10
0030600499
ISBN13
9780030600494
Series
Tags
Description
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.