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- 320 pages
- 12 hours of reading
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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
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Polling Matters, Frank Newport
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Polling Matters
- Subtitle
- Why Leaders Must Listen to the Wisdom of the People
- Language
- English
- Authors
- Frank Newport
- Publisher
- Grand Central Publishing
- Released
- 2004
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 0446530646
- ISBN13
- 9780446530644
- Series
- Tags
- Social Sciences, Political Science & Politics, References & Manuals, Politics, Economics, Leadership, Political Theories, America
- Description
- Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.