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The Theory and Practice of Revenue Management

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  • 745 pages
  • 27 hours of reading

More about the book

Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.

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The Theory and Practice of Revenue Management, Kalyan T. Talluri, Garrett J. van Ryzin

Language
Released
2005
Binding
(Paperback),
Book condition
Good
Price
€81.99

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Title
The Theory and Practice of Revenue Management
Language
English
Publisher
Springer
Released
2005
Format
Paperback
Pages
745
ISBN10
0387243763
ISBN13
9780387243764
Series
Tags
Description
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.