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- 320 pages
- 12 hours of reading
More about the book
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.
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Visual Marketing, Michelle Wedel
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Visual Marketing
- Subtitle
- From Attention to Action
- Language
- English
- Authors
- Michelle Wedel
- Publisher
- Psychology Press
- Released
- 2007
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 0805862927
- ISBN13
- 9780805862928
- Series
- Tags
- Business, Psychological Topics, Economics, Marketing and PR, Advertising and Promotion, Psychological Aspects, Consumer Behavior, Behavioral Economics
- Description
- This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.