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Shanghai Posters
The Power of Advertising
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How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.
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Shanghai Posters, Anna Hestler, Jamie Cox
- Language
- Released
- 2005
- Binding
- (Hardcover),
- Book condition
- Good
- Price
- €10.49
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- Title
- Shanghai Posters
- Subtitle
- The Power of Advertising
- Language
- English
- Authors
- Anna Hestler, Jamie Cox
- Publisher
- FormAsia
- Released
- 2005
- Format
- Hardcover
- Pages
- 148
- ISBN10
- 9627283959
- ISBN13
- 9789627283959
- Series
- Description
- How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.