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Parameters
- 244 pages
- 9 hours of reading
More about the book
Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
Book purchase
Customer Obsession, Ad Nederlof, Dr. Jon Anton
- Language
- Released
- 2002
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €5.99
Payment methods
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- Title
- Customer Obsession
- Subtitle
- Your Roadmap to Profitable CRM
- Language
- English
- Authors
- Ad Nederlof, Dr. Jon Anton
- Publisher
- Anton Press
- Released
- 2002
- Format
- Paperback
- Pages
- 244
- ISBN10
- 097196520X
- ISBN13
- 9780971965201
- Series
- Tags
- Description
- Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.