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Bringing Technology to Market gathers current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US. The book offers basic know how, best practice examples, and new insight and ideas for marketing and sales executives.
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Bringing technology to market, Olaf Plötner
- Language
- Released
- 2007
- Binding
- (Hardcover)
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- Title
- Bringing technology to market
- Subtitle
- Trends, Cases, Solutions
- Language
- English
- Authors
- Olaf Plötner
- Publisher
- Wiley-VCH
- Released
- 2007
- Format
- Hardcover
- Pages
- 235
- ISBN10
- 352750270X
- ISBN13
- 9783527502707
- Series
- Description
- Bringing Technology to Market gathers current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US. The book offers basic know how, best practice examples, and new insight and ideas for marketing and sales executives.