More about the book
The latest volume in the series: Understanding MarketingBusinesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?This volume provides the concepts and examples you need. You'll learn how to:-Define a target market-Identify and understand your toughest competitors-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)-Test new product or service ideas with customers-Get the most from relationship marketing
Book purchase
Pocket Mentor: Understanding Marketing, Harvard Business Review
- Language
- Released
- 2010
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €4.39
Payment methods
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- Title
- Pocket Mentor: Understanding Marketing
- Language
- English
- Authors
- Harvard Business Review
- Publisher
- Harvard Business Review Press
- Released
- 2010
- Format
- Paperback
- Pages
- 132
- ISBN10
- 142212892X
- ISBN13
- 9781422128923
- Series
- Description
- The latest volume in the series: Understanding MarketingBusinesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?This volume provides the concepts and examples you need. You'll learn how to:-Define a target market-Identify and understand your toughest competitors-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)-Test new product or service ideas with customers-Get the most from relationship marketing