More about the book
In today's competitive markets, launching a product effectively requires tapping into customers' emotions. Emotional Branding teaches you to explore how your product or service influences customer feelings. Author Daryl Travis guides you through colorful ideas and practical lessons to foster brand loyalty. Whether you are a CEO, marketer, or entrepreneur, you'll learn to leverage a brand's mystique to forge strong emotional connections with customers. The book covers various topics, including branding as intuitive thinking, emotional responses to brands, unifying company elements to form a brand, and developing successful offshoot brands. By identifying and enhancing your product's appeal, you can connect it to customer experiences, unlocking the secrets of emotional branding and improving brand-consumer relationships. This approach can lead to new prosperity by focusing on feelings. Daryl Travis's insights offer a fresh perspective on brand power, making this book valuable for anyone from finance professionals to small business owners. It serves as a reminder that nurturing a brand is essential for creating value and building assets, ultimately transforming your business.
Book purchase
Emotional Branding, Daryl Travis, Harry, Richard Branson
- Language
- Released
- 2000
- Binding
- (Hardcover)
Payment methods
No one has rated yet.
- Title
- Emotional Branding
- Subtitle
- How Successful Brands Gain the Irrational Edge
- Language
- English
- Authors
- Daryl Travis, Harry, Richard Branson
- Publisher
- Crown Business
- Released
- 2000
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 076152911X
- ISBN13
- 9780761529118
- Series
- Description
- In today's competitive markets, launching a product effectively requires tapping into customers' emotions. Emotional Branding teaches you to explore how your product or service influences customer feelings. Author Daryl Travis guides you through colorful ideas and practical lessons to foster brand loyalty. Whether you are a CEO, marketer, or entrepreneur, you'll learn to leverage a brand's mystique to forge strong emotional connections with customers. The book covers various topics, including branding as intuitive thinking, emotional responses to brands, unifying company elements to form a brand, and developing successful offshoot brands. By identifying and enhancing your product's appeal, you can connect it to customer experiences, unlocking the secrets of emotional branding and improving brand-consumer relationships. This approach can lead to new prosperity by focusing on feelings. Daryl Travis's insights offer a fresh perspective on brand power, making this book valuable for anyone from finance professionals to small business owners. It serves as a reminder that nurturing a brand is essential for creating value and building assets, ultimately transforming your business.