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More about the book
Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.
Book purchase
Marketing, Sally Dibb, Lyndon Simkin, William Pride M., O. C. Ferrell
- Language
- Released
- 2016
- Binding
- (Paperback),
- Book condition
- Damaged
- Price
- €9.99
Payment methods
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- Title
- Marketing
- Subtitle
- Concepts and Strategies - Seventh Edition
- Language
- English
- Authors
- Sally Dibb, Lyndon Simkin, William Pride M., O. C. Ferrell
- Publisher
- Cengage Learning Emea
- Released
- 2016
- Format
- Paperback
- Pages
- 816
- ISBN10
- 1473725127
- ISBN13
- 9781473725126
- Series
- Tags
- Marketing and PR
- Description
- Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.