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Marketing
Concepts and Strategies - Seventh Edition
More about the book
Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.
Book purchase
Marketing, Sally Dibb, William Pride M., O. C. Ferrell, Lyndon Simkin
- Language
- Released
- 2016
- Binding
- (Paperback),
- Book condition
- Damaged
- Price
- €2.79
Payment methods
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- Title
- Marketing
- Subtitle
- Concepts and Strategies - Seventh Edition
- Language
- English
- Authors
- Sally Dibb, William Pride M., O. C. Ferrell, Lyndon Simkin
- Publisher
- Cengage Learning Emea
- Released
- 2016
- Format
- Paperback
- Pages
- 816
- ISBN10
- 1473725127
- ISBN13
- 9781473725126
- Series
- Tags
- Business, Marketing and PR
- Description
- Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.