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Unleashing Innovation

How Whirlpool Transformed an Industry

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In publications such as BusinessWeek and Fast Company , the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.

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Unleashing Innovation, Nancy Tennant Snyder

Language
Released
2008
Binding
(Hardcover)
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Title
Unleashing Innovation
Subtitle
How Whirlpool Transformed an Industry
Language
English
Publisher
Jossey-Bass
Released
2008
Format
Hardcover
Pages
272
ISBN10
0470192402
ISBN13
9780470192405
Series
Description
In publications such as BusinessWeek and Fast Company , the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.