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In October 2007, BMW Welt opened next to the BMW Group HQ. This architectural landmark is a gateway to all aspects of the brand: tradition and innovation; emotion and precision; dynamics and aesthetics. It is here that new cars are handed over. The stunning space also serves as a display area for BMW products and a venue for BMW - themed events. In the Technology and Design Atelier, visitors gain insights into the company's innovations and forward - looking technologies. Children can discover the world of mobility in the Junior Campus. This copiously illustrated volume celebrates this distinctive building, an icon of our times
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BMW-Welt, Gernot Brauer
- Language
- Released
- 2008
- Binding
- (Hardcover)
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- Title
- BMW-Welt
- Subtitle
- From Vision to Reality (von der vision zur realitat)
- Language
- English
- Authors
- Gernot Brauer
- Publisher
- teNeues
- Released
- 2008
- Format
- Hardcover
- Pages
- 256
- ISBN10
- 3832792317
- ISBN13
- 9783832792312
- Series
- Tags
- Art, Architecture, Germany, Western Europe
- Description
- In October 2007, BMW Welt opened next to the BMW Group HQ. This architectural landmark is a gateway to all aspects of the brand: tradition and innovation; emotion and precision; dynamics and aesthetics. It is here that new cars are handed over. The stunning space also serves as a display area for BMW products and a venue for BMW - themed events. In the Technology and Design Atelier, visitors gain insights into the company's innovations and forward - looking technologies. Children can discover the world of mobility in the Junior Campus. This copiously illustrated volume celebrates this distinctive building, an icon of our times