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More about the book
Introduces the basic concepts and techniques of marketing so that managers without a marketing background can understand and develop a preliminary marketing strategy
Book purchase
12 Simple Steps to a Winning Marketing Plan, Geraldine A. Larkin
- Language
- Released
- 1992
- Binding
- (Paperback),
- Book condition
- Very Good
- Price
- €2.49
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- Title
- 12 Simple Steps to a Winning Marketing Plan
- Language
- English
- Authors
- Geraldine A. Larkin
- Publisher
- Probus Pub Co
- Released
- 1992
- Format
- Paperback
- Pages
- 217
- ISBN10
- 1557382972
- ISBN13
- 9781557382979
- Series
- Tags
- USA, Marketing and PR
- Description
- Introduces the basic concepts and techniques of marketing so that managers without a marketing background can understand and develop a preliminary marketing strategy