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- 232 pages
- 9 hours of reading
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An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
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Experiential Marketing, Holly Barry, Rose Leahy, Pio Fenton
- Language
- Released
- 2022
- Binding
- (Paperback)
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- Title
- Experiential Marketing
- Subtitle
- Integrated Theory & Strategic Application
- Language
- English
- Authors
- Holly Barry, Rose Leahy, Pio Fenton
- Publisher
- SAGE Publications Ltd
- Released
- 2022
- Format
- Paperback
- Pages
- 232
- ISBN10
- 1529742188
- ISBN13
- 9781529742183
- Series
- Categories
- Description
- An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.