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(Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.
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The Handbook of Key Customer Relationship Management, Richard Webb, Ken Burnett
- Language
- Released
- 2000
- Binding
- (Hardcover)
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- Title
- The Handbook of Key Customer Relationship Management
- Subtitle
- The Definitive Guide to Winning, Managing and Developing Key Account Business
- Language
- English
- Authors
- Richard Webb, Ken Burnett
- Publisher
- Ft Pr
- Released
- 2000
- Format
- Hardcover
- Pages
- 401
- ISBN10
- 0273650319
- ISBN13
- 9780273650317
- Series
- Description
- (Pearson Education) A text focusing on helping businesses implement their key customer relationship management (KCRM) correctly. Demonstrates how important KCRM actually is and what the cost could be if it is not implemented correctly.