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From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own —the market in the Age of the Customer.
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Relationship Marketing, Regis McKenna
- Language
- Released
- 1991
- Binding
- (Paperback)
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- Title
- Relationship Marketing
- Subtitle
- Successful Strategies For The Age Of The Customer
- Language
- English
- Authors
- Regis McKenna
- Publisher
- Basic Books
- Released
- 1991
- Format
- Paperback
- Pages
- 260
- ISBN10
- 0201622408
- ISBN13
- 9780201622409
- Series
- Tags
- Business
- Description
- From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own —the market in the Age of the Customer.