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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Paharia Rajat
- Language
- Released
- 2013
- Binding
- (Hardcover)
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- Title
- Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Subtitle
- How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Language
- English
- Authors
- Paharia Rajat
- Publisher
- McGraw-Hill Education - Europe
- Released
- 2013
- Format
- Hardcover
- Pages
- 304
- ISBN10
- 0071813373
- ISBN13
- 9780071813372
- Series
- Tags
- Business, Technology, Leadership, Communication, Marketing and PR, Training, Advertising and Promotion, Corporate Culture, Consumer Behavior, Big Data, Behavioral Economics
- Description
- The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.