More about the book
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
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Digital Business & E-Commerce Management, Dave Chaffey
- Language
- Released
- 2014,
- Book condition
- Good
- Price
- €5.59
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- Title
- Digital Business & E-Commerce Management
- Subtitle
- Strategy Implementation & Practice - Sixth Edition
- Language
- English
- Authors
- Dave Chaffey
- Publisher
- Pearson Education
- Released
- 2014
- Pages
- 712
- ISBN10
- 0273786547
- ISBN13
- 9780273786542
- Series
- Categories
- Description
- This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.