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More about the book
SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.
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Spinning the Bottle, Harvey Posert, Paul Franson
- Language
- Released
- 2004
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €17.49
Payment methods
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- Title
- Spinning the Bottle
- Language
- English
- Authors
- Harvey Posert, Paul Franson
- Publisher
- Board & Bench Pub
- Released
- 2004
- Format
- Paperback
- Pages
- 220
- ISBN10
- 0974756601
- ISBN13
- 9780974756608
- Series
- Categories
- Description
- SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.