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What Customers Really Want

How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

More about the book

Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.

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What Customers Really Want, Scott McKain

Language
Released
2006
Binding
(Paperback),
Book condition
Damaged
Price
€9.99

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Title
What Customers Really Want
Subtitle
How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
Language
English
Released
2006
Format
Paperback
Pages
195
ISBN10
0785288368
ISBN13
9780785288367
Series
Description
Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.