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Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.
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And Now a Few Words From Me, Bob Garfield
- Language
- Released
- 2003
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- Title
- And Now a Few Words From Me
- Subtitle
- Advertising's Leading Critic Lays Down the Law, Once and For All
- Language
- English
- Authors
- Bob Garfield
- Publisher
- McGraw-Hill
- Released
- 2003
- Pages
- 256
- ISBN10
- 0071403167
- ISBN13
- 9780071403160
- Series
- Categories
- Description
- Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.