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More about the book
Rebuild brand authenticity and regain consumer trust in a post-truth world with this fascinating exploration of modern brand perception.
Book purchase
The Post-Truth Business, Sean Pillot de Chenecey
- Language
- Released
- 2018
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €12.99
Payment methods
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- Title
- The Post-Truth Business
- Language
- English
- Authors
- Sean Pillot de Chenecey
- Publisher
- Kogan Page
- Released
- 2018
- Format
- Paperback
- Pages
- 304
- ISBN10
- 0749482818
- ISBN13
- 9780749482817
- Series
- Tags
- Business, Society, Journalism, Finance, Marketing and PR, Trust, Propaganda, Investing, Capitalism, Coaching, Innovation, Advertising and Promotion, Presentation
- Description
- Rebuild brand authenticity and regain consumer trust in a post-truth world with this fascinating exploration of modern brand perception.