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Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
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Reverse Psychology Marketing, Indrajit Sinha, Thomas Foscht
- Language
- Released
- 2007
- Binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €6.26
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- Title
- Reverse Psychology Marketing
- Subtitle
- The Death of Traditional Marketing and the Rise of the New “Pull” Game
- Language
- English
- Authors
- Indrajit Sinha, Thomas Foscht
- Publisher
- Palgrave Macmillan
- Released
- 2007
- Format
- Hardcover
- Pages
- 212
- ISBN10
- 0230507549
- ISBN13
- 9780230507548
- Series
- Tags
- Business, Psychological Topics, Marketing and PR, Social Aspects, Psychological Aspects, Behavioral Economics
- Description
- Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.