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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.
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Hacking Marketing, Scott Brinker
- Language
- Released
- 2016
- Binding
- (Hardcover)
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- Title
- Hacking Marketing
- Subtitle
- Agile Practices to Make Marketing Smarter, Faster, and More Innovative
- Language
- English
- Authors
- Scott Brinker
- Publisher
- John Wiley & Sons Inc
- Released
- 2016
- Format
- Hardcover
- Pages
- 276
- ISBN10
- 1119183170
- ISBN13
- 9781119183174
- Series
- Categories
- Tags
- Business, USA, Marketing and PR
- Description
- Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.