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More about the book
This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.
Book purchase
Direct Marketing, William J. McDonald
- Language
- Released
- 1997
- Binding
- (Hardcover),
- Book condition
- Very Good
- Price
- €30.89
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- Title
- Direct Marketing
- Subtitle
- An Integrated Approach
- Language
- English
- Authors
- William J. McDonald
- Publisher
- McGraw-Hill
- Released
- 1997
- Format
- Hardcover
- Pages
- 532
- ISBN10
- 0256197830
- ISBN13
- 9780256197839
- Series
- Tags
- Marketing and PR
- Description
- This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.