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Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.
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The Dynamics of International Strategy, Susan SegalHorn, David O. Faulkner
- Language
- Released
- 1999
- Binding
- (Paperback)
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- Title
- The Dynamics of International Strategy
- Language
- English
- Authors
- Susan SegalHorn, David O. Faulkner
- Publisher
- Cengage Learning Emea
- Released
- 1999
- Format
- Paperback
- Pages
- 304
- ISBN10
- 1861520158
- ISBN13
- 9781861520159
- Series
- Description
- Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.