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More about the book
Change the way your organisation perceives Google Analytics – This book puts you in control of your data showing you how to use Google Analytics strategically in ways that connect directly with your company’s bottom line. Aimed at data managers and senior analysts, it provides detailed guidance on the entire process of building a data-driven environment using Google Analytics and then applying it to produce real-world insights.
Book purchase
Successful Analytics, Brian Clifton, Avinash Kaushik
- Language
- Released
- 2015
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €6.09
Payment methods
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- Title
- Successful Analytics
- Subtitle
- Gain Business Insights by Managing Google Analytics
- Language
- English
- Authors
- Brian Clifton, Avinash Kaushik
- Publisher
- Advanced Web Metrics
- Released
- 2015
- Format
- Paperback
- Pages
- 336
- ISBN10
- 1910591009
- ISBN13
- 9781910591000
- Series
- Tags
- Business
- Description
- Change the way your organisation perceives Google Analytics – This book puts you in control of your data showing you how to use Google Analytics strategically in ways that connect directly with your company’s bottom line. Aimed at data managers and senior analysts, it provides detailed guidance on the entire process of building a data-driven environment using Google Analytics and then applying it to produce real-world insights.