Parameters
- 300 pages
- 11 hours of reading
More about the book
Market Research in teh Internet Age takes an in-depth look at the forces that are reshaping the market research and business information industry worldwide. As the impact of the Internet and other enabling technologies take hold, many business processes and activities are being affected. This is creating an abundance of opportunities for value creation, both for new and existing players. This book This groundbreaking book offers a strategic and visionary analysis of a new era in market research. Written by globally recognized leaders in the field, it puts forward a practical guide to the strategic use of Internet-based technologies and work processes for streamlined management of market research.
Book purchase
Market Research in the Internet Age, Robert W. Monster
- Language
- Released
- 2002
- Binding
- (Hardcover)
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- Title
- Market Research in the Internet Age
- Subtitle
- Leveraging the Internet for Market Measurement and Consumer Insight
- Language
- English
- Authors
- Robert W. Monster
- Publisher
- WILEY
- Released
- 2002
- Format
- Hardcover
- Pages
- 300
- ISBN10
- 0470820640
- ISBN13
- 9780470820643
- Series
- Categories
- Description
- Market Research in teh Internet Age takes an in-depth look at the forces that are reshaping the market research and business information industry worldwide. As the impact of the Internet and other enabling technologies take hold, many business processes and activities are being affected. This is creating an abundance of opportunities for value creation, both for new and existing players. This book This groundbreaking book offers a strategic and visionary analysis of a new era in market research. Written by globally recognized leaders in the field, it puts forward a practical guide to the strategic use of Internet-based technologies and work processes for streamlined management of market research.