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- 284 pages
- 10 hours of reading
More about the book
A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms, Andrea Phillips
- Language
- Released
- 2012,
- Book condition
- Good
- Price
- €8.59
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- Title
- A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
- Language
- English
- Authors
- Andrea Phillips
- Publisher
- McGraw-Hill Education - Europe
- Released
- 2012
- Pages
- 284
- ISBN10
- 0071791523
- ISBN13
- 9780071791526
- Series
- Categories
- Description
- A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.