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Consumer Behavior and Fashion Marketing
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Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.
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The Why of the Buy, Patricia Mink Rath, Richard Petrizzi, Penny Gill, Stefani Bay
- Language
- Released
- 2008
- Binding
- (Hardcover)
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- Title
- The Why of the Buy
- Subtitle
- Consumer Behavior and Fashion Marketing
- Language
- English
- Publisher
- Fairchild Books
- Released
- 2008
- Format
- Hardcover
- Pages
- 496
- ISBN10
- 1563674564
- ISBN13
- 9781563674563
- Series
- Description
- Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.