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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
Book purchase
Successful Marketing Strategies for High-Tech Firms, Eric Viardot
- Language
- Released
- 2004
- Binding
- (Hardcover),
- Book condition
- Very Good
- Price
- €6.49
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- Title
- Successful Marketing Strategies for High-Tech Firms
- Subtitle
- Third Edition
- Language
- English
- Authors
- Eric Viardot
- Publisher
- Artech House Publishers
- Released
- 2004
- Format
- Hardcover
- Pages
- 326
- ISBN10
- 1580537006
- ISBN13
- 9781580537001
- Series
- Categories
- Tags
- Business, USA, Technology, Marketing and PR
- Description
- This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.