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During the last few years, the world’s luxury cosmetic and perfume market has reinvented itself for a public that is more and more demanding and elitist, and expects more from exclusive products. As a result of this change, the large markets direct their sales strategies and publicity to high-end articles containing premium ingredients, contributing to a psychological image of sophistication and exclusivity. It is not enough now to offer the best cream, the most glamorous makeup, or the most sensual perfume.
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El alma de las cosmética (Emprendedores Mundiales), Ángeles Sánchez Cueca
- Language
- Released
- 2012
- Binding
- (Paperback)
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- Title
- El alma de las cosmética (Emprendedores Mundiales)
- Subtitle
- Ángeles Sánchez-Cueca Desvela Las Estrategias de Las Principales Marcas y Nos Acerca La Esencia de la Alta Cosmética y = The
- Language
- Spanish
- Authors
- Ángeles Sánchez Cueca
- Publisher
- LID Editorial Empresarial, S.L.
- Released
- 2012
- Format
- Paperback
- Pages
- 196
- ISBN10
- 8483565811
- ISBN13
- 9788483565810
- Series
- Categories
- Description
- During the last few years, the world’s luxury cosmetic and perfume market has reinvented itself for a public that is more and more demanding and elitist, and expects more from exclusive products. As a result of this change, the large markets direct their sales strategies and publicity to high-end articles containing premium ingredients, contributing to a psychological image of sophistication and exclusivity. It is not enough now to offer the best cream, the most glamorous makeup, or the most sensual perfume.