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Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go. Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.
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Advertising in a Digital Age, Gabriela Taylor
- Language
- Released
- 2012
- Binding
- (Paperback)
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- Title
- Advertising in a Digital Age
- Subtitle
- Best Practices & Tips for Paid Search and Social Media Advertising
- Language
- English
- Authors
- Gabriela Taylor
- Released
- 2012
- Format
- Paperback
- Pages
- 172
- ISBN10
- 1480049611
- ISBN13
- 9781480049611
- Series
- Description
- Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go. Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.