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This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
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Advertising Campaign Planning, Jim Avery, Bruce Bendinger
- Language
- Released
- 2000
- Binding
- (Paperback)
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- Title
- Advertising Campaign Planning
- Subtitle
- Developing an Advertising-Based Marketing Plan
- Language
- English
- Authors
- Jim Avery, Bruce Bendinger
- Publisher
- The Copy Workshop
- Released
- 2000
- Format
- Paperback
- Pages
- 264
- ISBN10
- 188722906X
- ISBN13
- 9781887229067
- Series
- Tags
- Business, Marketing and PR, Planning
- Description
- This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.