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Design for Response
Creative Direct Marketing That Works
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Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
Book purchase
Design for Response, Leslie H. Sherr, David J. Katz
- Language
- Released
- 1998
- Binding
- (Hardcover),
- Book condition
- Good
- Price
- €6.49
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- Title
- Design for Response
- Subtitle
- Creative Direct Marketing That Works
- Language
- English
- Authors
- Leslie H. Sherr, David J. Katz
- Publisher
- Rockport Publishers
- Released
- 1998
- Format
- Hardcover
- Pages
- 141
- ISBN10
- 1564963802
- ISBN13
- 9781564963802
- Series
- Categories
- Description
- Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.