The book is currently out of stock
More about the book
Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
Book purchase
Design for Response, David J. Katz, Leslie H. Sherr
- Language
- Released
- 1998
- Binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- Design for Response
- Subtitle
- Creative Direct Marketing That Works
- Language
- English
- Authors
- David J. Katz, Leslie H. Sherr
- Publisher
- Rockport Pub
- Released
- 1998
- Format
- Hardcover
- Pages
- 141
- ISBN10
- 1564963802
- ISBN13
- 9781564963802
- Series
- Categories
- Description
- Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work.Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.