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More about the book
Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
Book purchase
Marketing Research, Alvin C. Burns, Ronald F. Bush
- Language
- Released
- 2003
- Binding
- (Hardcover),
- Book condition
- Good
- Price
- €24.49
Payment methods
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- Title
- Marketing Research
- Subtitle
- Online Research Applications - Fourth Edition, SPSS 11.0 Included, United States Edition
- Language
- English
- Authors
- Alvin C. Burns, Ronald F. Bush
- Publisher
- Prentice Hall
- Released
- 2003
- Format
- Hardcover
- Pages
- 672
- ISBN10
- 0130351350
- ISBN13
- 9780130351357
- Series
- Categories
- Tags
- Marketing and PR, Research, Internet
- Description
- Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.