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Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.
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Design in Business, Margaret Bruce, John Bessant
- Language
- Released
- 2001
- Binding
- (Paperback)
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- Title
- Design in Business
- Subtitle
- Strategic Innovation Through Design
- Language
- English
- Authors
- Margaret Bruce, John Bessant
- Publisher
- Pearson Education Limited
- Released
- 2001
- Format
- Paperback
- Pages
- 312
- ISBN10
- 0273643746
- ISBN13
- 9780273643746
- Series
- Categories
- Description
- Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.