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More about the book
To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.
Book purchase
The New Marketing Manifesto, John Grant, Igor Grant
- Language
- Released
- 1999
- Binding
- (Hardcover),
- Book condition
- Good
- Price
- €7.39
Payment methods
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- Title
- The New Marketing Manifesto
- Language
- English
- Authors
- John Grant, Igor Grant
- Publisher
- Orion Business
- Released
- 1999
- Format
- Hardcover
- Pages
- 256
- ISBN10
- 0752821067
- ISBN13
- 9780752821061
- Series
- Tags
- Business, Marketing and PR
- Description
- To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.