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More about the book
All five senses can be used as marketing tools to engage today's cynical consumers on deeper emotional levels, and help sell any product or service. This book includes case histories in its explanation of how to develop strong brand personalities
Book purchase
Emotional Branding, Sergio Zyman, Marc Gobé
- Language
- Released
- 2015
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €6.09
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- Title
- Emotional Branding
- Subtitle
- The New Paradigm for Connecting Brands to People - Updated and Revised Edition - Includes Winning Internet Strategies in the Age of Social Media
- Language
- English
- Authors
- Sergio Zyman, Marc Gobé
- Publisher
- Allworth Press
- Released
- 2015
- Format
- Paperback
- Pages
- 325
- ISBN10
- 1581156723
- ISBN13
- 9781581156720
- Series
- Categories
- Description
- All five senses can be used as marketing tools to engage today's cynical consumers on deeper emotional levels, and help sell any product or service. This book includes case histories in its explanation of how to develop strong brand personalities