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Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.
Book purchase
Marketing Creating Value for Customers - Second Edition, Gilbert A. Churchill, J. Paul Peter
- Language
- Released
- 1997
- Binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €18.49
Payment methods
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- Title
- Marketing Creating Value for Customers - Second Edition
- Language
- English
- Authors
- Gilbert A. Churchill, J. Paul Peter
- Publisher
- Irwin Professional Publishing
- Released
- 1997
- Format
- Hardcover
- Pages
- 656
- ISBN10
- 0256228779
- ISBN13
- 9780256228779
- Series
- Categories
- Tags
- Business, USA, Marketing and PR
- Description
- Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.