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Parameters
- 144 pages
- 6 hours of reading
More about the book
A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.
Book purchase
Creating Success: How to Write a Marketing Plan, John Westwood
- Language
- Released
- 2011
- Binding
- (Paperback),
- Book condition
- Very Good
- Price
- €11.39
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- Title
- Creating Success: How to Write a Marketing Plan
- Subtitle
- Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
- Language
- English
- Authors
- John Westwood
- Publisher
- Kogan Page
- Released
- 2011
- Format
- Paperback
- Pages
- 144
- ISBN10
- 0749461500
- ISBN13
- 9780749461508
- Series
- Categories
- Description
- A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.