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The Marketing Pocketbook
More about the book
Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
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The Marketing Pocketbook, Tony Fletcher, Neil Russell-Jones
- Language
- Released
- 1996
- Binding
- (Paperback)
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- Title
- The Marketing Pocketbook
- Language
- English
- Authors
- Tony Fletcher, Neil Russell-Jones
- Publisher
- Management Pocket Books
- Released
- 1996
- Format
- Paperback
- Pages
- 112
- ISBN10
- 1870471407
- ISBN13
- 9781870471404
- Series
- Tags
- Marketing and PR
- Description
- Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.