Commonsense Direct Marketing
Fully Revised Third Edition
Authors
More about the book
As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.
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Commonsense Direct Marketing, Drayton Bird
- Language
- Released
- 1993
- Binding
- (Hardcover),
- Book condition
- Good
- Price
- €8.59
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- Title
- Commonsense Direct Marketing
- Subtitle
- Fully Revised Third Edition
- Language
- English
- Authors
- Drayton Bird
- Publisher
- Kogan Page
- Released
- 1993
- Format
- Hardcover
- Pages
- 352
- ISBN10
- 0749409967
- ISBN13
- 9780749409968
- Series
- Description
- As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.