Scott Witham Books

In today's high-tech, virtual world where things exist, but then again, they don't, people are drawn irresistibly to "touch-friendly" designs. It's little wonder that graphic design that use unusual materials to call out to be touched get noticed and build image like no others. Design on nontraditional materials attracts both designers and consumers. The subject fascinates consumers because they recognize that unique materials can be difficult to engineer and incorporate, and thus tactile design nearly always becomes coveted and collectible. Moreover, the designer who can get a consumer to interact with a product, whether it's a brochure or a package, increases the chance of making a memorable connection and, even better yet, a sale. This book features intriguing projects that incorporate a gamut of "you can't print on that" materials, including pleated, Issey Miyake-type forms and razor thin metal business cards; x-ray film; heat sensitive inks; ceramic tiles; and carpet samples. In short, there are design solutions in this book that use any and everything except plain paper.

Practical explanations of the key production methods. Print and Production Finishes for Promotional Items , the third title in this series, explores the creation of promotional items from a production and manufacturing point of view. With succinct text and specially commissioned photos it shows, at one glance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab the audienceÆs attention. For ideas on everything from mass-mail flyers, billboard posters, lavish catalogs and calendars, to customized clothing, toys, badges, and bottles, Print and Production Finishes for Promotional Items is an indispensable ideas sourcebook and practical guide. By analyzing the best in the business, it gives readers a thorough understanding of materials, and of print and production processes than can be applied to any job. **North American Rights Only**