Why do our Indian suppliers constantly miss delivery deadlines? When does 'yes' really mean yes in India? Why do our Indian project teams and employees need to be micro-managed? This title answers such questions most often posed by Westerners doing business in India.
A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships.
The theme of this new edition is CHANGE. First of all, cultures change: Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated, with new cases